I’m a multi-disciplinary Art Director and Designer specializing in all things brand, blending creative strategy with a data-informed approach to design.

 

With experience in both Advertising Agencies and the FMCG sector, I believe effective design goes beyond inspiring purchases—it’s about sparking joy, encouraging people to share with their friends, and creating meaningful connections between brands and their customers. I deeply understand user behavior, developing engaging concepts, and turning complex ideas into clear, compelling storytelling.

 

Oh, and I’m also a proud (and accidental) cat mom to four 😸 and one adorable 🐶. My sister brought home a stray cat, not knowing she was pregnant, and now my sofa belongs to them!