Banana Beauty: Vegan, cruelty-free makeup
Overview
Banana Beauty is a bold, innovative beauty brand specializing in high-quality, cruelty-free makeup. Known for vibrant colors, long-lasting formulas, and empowering self-expression, it offers a range of products designed to make every look unforgettable. Banana Beauty champions individuality, creativity, and confidence, redefining modern beauty with style and flair.
My Role as Senior UI Designer
I strategized creative concepts and developed design materials across online and offline platforms, ensuring alignment with the marketing plan and brand CI in all communications.
My responsibilities included originating integrated marketing campaigns with a 360-degree approach—covering paid and social ads, events, websites, and digital materials. I focused on creating engaging storytelling and illustrated designs inspired by social media trends and online insights, delivering impactful campaigns that connected with audiences.
#ArtDirection #CreativeCampaigns #Branding #Illustration #SocialContent #DesignStrategy
Limited Edition: Mirror Gloss MADE IN BERLIN
It reflects the city’s bold, chic spirit. Discover our new nourishing lip gloss with a volumizing mirror effect, featuring a glossy finish, coconut oil, vitamin E, and a non-sticky formula. 100% vegan and cruelty-free, it pairs perfectly with the campaign’s sleek silver visuals and striking Berlin-inspired style.
