Marvis Italian Dental care
Overview
Marvis is redefining the concept of toothpaste by transforming a daily routine into an experience. With seven luxurious and stunning toothpaste flavors from Italy, plus exclusive limited-edition releases, Marvis elevates oral care to a whole new level. Discover how Marvis turns toothpaste into a sensory moment worth savoring.
How might we?
Convince the people that the precious small moments have the power to transform our lives. Whether you are a stay-at-home, or in the bathroom. The pleasure can uplift our way of living.
Pantone of
Mysterious Joy
As products are toothpaste, most of the brands in the market point out the tangible benefits. But it's not for Marvis. To let people absorb the moment, get the feel of pleasure, colour might be one of the good solution that can physiologically link to the delightedness. Here are 7 scents of toothpastes reflecting with 7 Pantones.
It's the time of Marvis.
During festive season, we had 2 sizes of Gift boxes. How we can express the sense of celebrating through the brand? We decided to play with the logo, adding funny face of Mr.Marvis and some party elements, i.e, the party whistle.
One-day Trip with Karakum (New flavour of travelling scent)
With the new collection of Travelling scent, Karakum, it is inspired by the the journey in middle east zone. Therefore, we promoted by guiding the trip 1 day in Bangkok that you can feel like joining the middle east trip with Karakum.
Marvis Serious Freshness
Apart from the pleasure of scents, Marvis is also having strong freshness (the basic attribution that users are looking for). And, we want to show them that we do care about the freshness. We take the freshness seriously too. The photo sets showing the freshness laboratory.
Event Freshness LAB
Apart from the pleasure of scents, Marvis is also having strong freshness (the basic attribution that users are looking for). And, we want to show them that we do care about the freshness. We take the freshness seriously too. The photo sets showing the freshness laboratory.
Marvis always-on content
Movie/Series Parody, Micro-moment: With the trendy topics, like famous series that people are talking about, we also created the brand relation and space among those conversation.
Marvis Website Design
The project involved designing user-friendly wireframes that emphasized seamless navigation and brand identity. Content focused on highlighting Marvis’s luxurious toothpaste flavors, limited editions, and brand values. The design integrated clear visuals and concise storytelling to create an engaging and sophisticated user experience.
My Role as Art Director
and Design Consultant
I strategized creative concepts and developed design materials across online and offline platforms, ensuring alignment with the marketing plan and brand CI in all communications.
My responsibilities included originating integrated marketing campaigns with a 360-degree approach—covering paid and social ads, events, websites, and digital materials. I focused on creating engaging storytelling and illustrated designs inspired by social media trends and online insights, delivering impactful campaigns that connected with audiences.
#ArtDirection #CreativeCampaigns #Branding #Illustration #SocialContent #DesignStrategy