Mermaid+Me: Natural Hair Care
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Overview
Mermaid+Me is more than just a hair care brand—it’s a movement that champions both beauty and sustainability. Dedicated to protecting the oceans, the brand uses eco-conscious packaging crafted from ocean waste, emphasizing its commitment to a cleaner planet. Infused with superfood ingredients, every product not only nourishes hair but also reflects a deep care for the environment. Mermaid+Me invites everyone to join the journey of pampering their hair while making a positive impact on our oceans.
Classic Superfoods Collection
A versatile, vegan hair care range for all hair types, tackling greasy roots, dry strands, and color-treated hair. Infused with superfoods, the shampoos, conditioners, and masks deliver hydration, repair, and balance for radiant, healthy hair.
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Save the Ocean Collection: Hair Mask
A powerful blend of nourishment and purpose - Designed to deeply condition and repair hair, this mask comes in packaging crafted from recycled ocean waste plastic, supporting the fight against marine pollution. By choosing this product, customers join a movement to protect the planet and promote sustainability, turning ocean trash into a beautiful future.
MERMAID ROYALE
Black Friday, dive into MERMAID ROYALE—a casino-inspired shopping experience where everyone’s hair wins. Play games like spinning the wheel or rolling the dice to unlock discounts, mystery gifts, and exclusive bundles.
“MERMAID ROYALE: A casino where every hair wins.”
MERMAID ROYALE
NEWSLETTERS
It blends motion design with an interactive layout, featuring playful animations like spinning wheels and shimmering chips. Product highlights and call-to-action buttons make shopping and gameplay seamless, creating an engaging, immersive experience that encourages customers to explore, play, and shop effortlessly.
Limited Edition:
5-Oil Complex Winter Line
This winter, indulge in luxurious hair care with the 5-Oil Complex Winter Line, crafted with coconut, macadamia, jojoba, argan, and almond oils to deeply nourish and repair dry, damaged hair. Begin with the Hot Oil Treatment to restore moisture in just 5 minutes, followed by the Complex Shampoo to cleanse and repair while keeping hair light. Finish with the revolutionary Hair Butter, lighter than a mask but richer than a conditioner, for silky, nourished perfection. 5 oils, endless nourishment—luxury for your hair this winter.
My Role as Senior Graphic Designer
Responsible for strategizing creative concepts and developing design materials across digital and print platforms, ensuring alignment with brand identity and marketing objectives. This includes 360-degree campaign execution across digital ads (meta, Google, TikTok), website assets, social media, packaging, event materials, and more. Skilled in branding and graphic design, delivering key visuals such as posters, brochures, POS displays, and complete packaging systems—from product labels to unboxing experiences.
Involved in the full creative process—preparing visual direction decks, developing photo shoot guidelines, art directing shoots, and overseeing image selection, editing, and retouching to maintain visual consistency. Collaborates closely with marketing, copy, and e-commerce teams to optimize design performance across channels. Actively supports A/B testing and performance analysis to improve creative effectiveness on digital platforms, particularly in paid advertising and web UX/UI. Designs are concept-driven and trend-aware, using audience insights and social behaviors to craft compelling, cohesive visuals that drive engagement and brand growth.
LIMITED EDITION: AROMA WINTER LINE
Embrace the magic of aromatherapy with Mermaid + Me’s limited-edition Winter Line, it is designed to care for your hair and awaken your senses. Treat yourself during the cozy Christmas season with the comforting scents of Vanilla Love or the warm spice of Sandalwood Soul, available in shampoo, conditioner, and mask. Start the new year fresh with the invigorating citrus of Ginger Boost or the blooming floral notes of Magnolia Dreams. Perfect for self-care and renewal, this collection transforms simple routines into magic moments with fragrances that soothe, refresh, and uplift—because your hair and soul deserve it.
