SOPHIE ROSENBURG
Overview
Sophie Rosenburg specializes in premium lash and brow nourishment products designed to enhance natural beauty. The brand aims to communicate elegance, self-care, and confidence, offering effective solutions for healthy, beautiful lashes and brows. Its messaging focuses on empowering individuals to feel their best while embracing effortless beauty.
Anniversary Campaign: Raise a Toast to 5 Years
Celebrate 5 years of beauty with Sophie Rosenburg! Join us in raising a glass to self-acceptance, confidence, and flourishing together with exclusive anniversary deals. The design features wine and champagne glasses for a sophisticated touch, glass-like typography, and a vibrant palette of pinks and burgundy to reflect festivity and the “Look Beyond” message. Cheers to 5 incredible years!
The design execution features a sophisticated celebration by replacing traditional cakes with wine or champagne glasses to symbolize elegance and festivity. Typography incorporates a sleek, glass-like effect to echo the celebratory theme, while the color palette combines vibrant pink for festivity, soft pink for warmth, and burgundy red to emphasize the “Look Beyond” message, adding depth and refinement to the visuals.
Double the love Singles' day
Celebrate Singles’ Day with Sophie Rosenburg and double the love—Buy One, Get One Free on all your favorite lash and brow products. Treat yourself to twice the care and confidence with this one-day-only offer. Pamper yourself—you deserve it!
The christmas Lash & Brow Supper
Sophie Rosenburg invites you to a festive feast of beauty, where lashes and brows take center stage as the season’s stars. Celebrate holiday cheer with dazzling products crafted with love, blending sparkle, joy, and the spirit of togetherness for a truly radiant celebration.
Beauty That Blooms – Mother’s Day Edition
This campaign reimagines the traditional bouquet through a meaningful visual concept: each flower petal carries a personal message of gratitude—“For your strength,” “For your sleepless nights,” “For your beauty.” Products are placed at the heart of the bloom, symbolizing care and appreciation. The design merges emotional storytelling with modern floral compositions
Let It Grow – Winter Campaign
A fresh start for lashes. This winter campaign invites users to begin their journey to longer, healthier lashes with the Sophie Rosenburg Lash Style Curler, designed for a gentle lift and all-day hold. Paired with the brand’s Lash & Brow Serum and nourishing oil, the visuals and messaging evoke growth, self-care, and renewal—perfectly aligned with the season’s slower pace and restorative energy.
My Role as Senior brand designer and E-commerce
Managed all visual communication efforts, ensuring a cohesive, high-impact presence across every channel. Acted as brand guardian, shaping and evolving visual guidelines to maintain brand integrity and resonance across campaigns, product launches, and customer journeys. Developed and executed creative concepts across online and offline platforms in alignment with the overall marketing strategy. Led the design and optimization of e-commerce websites, landing pages, CRM email flows, and digital ads—focusing on performance-driven design through A/B testing and data insights. Also directed packaging design and print materials, including direct mail and physical touchpoints, to deliver a consistent and engaging brand experience.