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The Rainforest Company

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Overview

Consumers are more switching to natural-ingredient products. Not only that, they are also looking for wholesome elements that will positively impact their wellbeing, society, and the world. The açai from The Rainforest Company (TRC) is all organic. Behind those açaí, TRC support products from small farmers. TRC does care about nature and the environment by cooperating with local NGOs. The company also donates 5 cent of every sold product to the saving the rainforest project. Therefore, with all offerings, all of products, they have a good story behind that. 

 

  • The products that do good 

  • The products that make you feel so good

  • The products that is so good

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Packaging Design Concept

All product from TRC has “Goodness-Story-Behind.” Therefore, every singles space on the packaging will be turned to a story, telling what is company stands for and aim for the better world.

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Key Component for design

Reflecting company's goal and the concept of Goodness-story-behind: Rainforest-Tropical forest, Açai, Farmers, Planting Tree with Playful-Vibrant tone.

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Advent calendar

Packaging design concept

Advent calendars let us to count down the days from the 1st to the 25th December. They have evolved from having little doors and include gifts. But at this time, in stead of getting a gift, TRC would love you to give a gift forward. Welcome to "#GIVEITFORWARD 24 DAYS MISSION"

Idea mechanism

Every boxes has the mission behind. Once you get the gift inside (which are the products from TRC), you have to do the mission that mentioned at the box. For example, give the seat in the subway to senior people today, plant 1 tree, or give a compliment to your loved one. Just #Give(gift)forward.

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Icon design

Highlighting The Rainforest Company’s commitment to sustainability, healthy food, and eco-friendly values, the icons were crafted to embody these principles. The designs were applied consistently across the entire marketing campaign and brand communications, reinforcing the company’s identity and message.

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My Role as Art Director

and Design Consultant

I strategized creative concepts and developed design materials across online and offline platforms, ensuring alignment with the marketing plan and brand CI in all communications.

 

My responsibilities included originating integrated marketing campaigns with a 360-degree approach—covering paid and social ads, events, websites, and digital materials. I focused on creating engaging storytelling and illustrated designs inspired by social media trends and online insights, delivering impactful campaigns that connected with audiences.

 

#ArtDirection #CreativeCampaigns #Branding #Illustration #SocialContent #DesignStrategy

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